Email Marketing

Feature "Email"

The Future of Email is Dynamic

Interact with your email without leaving your inbox – Jon Harmer, Product Lead for AMP for Email at Google gives examples of applications for the protocol that enables real-time updates and interactivity in dynamic emails.

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Feature "Cybersecurity"

Telling the Good Guys from the Spammers - It's Like a War Out There

During the 2017 CSA Summit in Cologne, Oath’s Marcel Becker talked to eco’s Rosa Hafezi about what good senders can do to stand out in a sea of spammers, and how the email community needs to work together to beat the bad guys.

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Feature "Email Best Practices"

Building Relationships Through Customer Feedback

Leonie Jonker from Paula’s Choice Skincare, on email’s power to retain customers and improve communication and interaction through customer feedback.

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Feature "Email"

Interactive Email

Mark Robbins from Salesforce explains how interactivity is breathing new life into email, and its impact on conversions, spend, & customer relationships.

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Feature "Email Best Practices"

How to Build a Bridge – A Sender’s and Receiver’s Perspective

For email to continue to thrive as a communication medium, both senders and receivers need to consider each other’s perspective. Marcel Becker, Verizon, Clea Moore and Heather Goff, Oracle, look at how to bridge the current gaps.

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Feature "Email Marketing"

Integrated Data Analytics for Email

Paul Midgen from 250ok (250ok.com) talks to eco’s Rosa Hafezi about recent breakthroughs in email data consolidation, and bringing together the missing pieces of the email marketing puzzle.

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Feature "Email Marketing"

Combining Brand Visibility, Deliverability and Email Security

Romina Gansbühler from the Witt-Gruppe, on the positive impact of BIMI on email marketing and security as well as customer protection.

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Feature "Email Marketing"

Take Care of Your Business – and Let an ESP Take Care of Your Emails

Emailing may be a basic tool for your marketing and customer communications, but is it your core business? Magnus Eén from Westwing describes how online companies can find their balance between in-house and outsourced expertise.

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Feature "Email Marketing"

Transactional Email: Missing in Action?

The power of transactional emails as direct customer communication is often overlooked by companies in favor of marketing emails. Julia Janssen-Holldiek, Director of the CSA, explores their importance and offers advice on getting them delivered.

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Feature "Email Marketing"

The Power of Email for Brands

Email is far from dead: It is an essential tool for brands and has evolved into a strong link in the customer journey, according to Christian Hanke from Edenspiekermann.

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Feature "Doing Business in Germany"

Doing Business in Germany: Why Is It Better To Not Keep Your Fingers Crossed?

If your company wants to enter the German market, your marketing team needs to be aware of a number of legal and cultural loopholes. Mathias Röckel explains how to avoid social blunders and letters from your competitor’s lawyers.

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Feature "Email Marketing"

The Most Important Click for Your Brand

Subscribers of legitimate mailings often fail to unsubscribe when their interests change, and instead mark further mailings from this sender as spam. This negatively influences sender reputation and further mailings from that brand and ESP. How can this situation be improved? Christian Schäfer Lorenz and Sven Krohlas from 1&1 Mail&Media Applications look at an easy-to-implement solution.

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Feature "Email"

The Future Email Experience

Email has been around a long time now, but it’s still got a lot of life left in it. Marcel Becker from Oath explains how email will evolve in the future.

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Feature "Email"

How to Find the Right Email Service Provider

Sending quality marketing emails is about more than just a pretty design – and finding the right service provider is an important step, says Sebastian Kluth from the CSA.

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Feature "Future of Email"

Customer Expectations – Surprising Facts about the Reality in People’s Inboxes

How can ESPs make people fall back in love with email? Dr. Conny Junghans & Arne Allisat of 1&1 share learnings from their experience in handling millions of emails daily.

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Feature "Email Marketing"

BIMI – Controlling Brand Image Online

BIMI – or Branded Indicators for Message Identification – is an industry standardization effort that brands and Email Service Providers will love, according to Thede Loder, from the Authindicators Working Group.

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Feature "Future of Email"

Why Email Is Like Schrödinger’s Cat And How This Doesn’t Have To Be A Problem

Email is a lot like Schrödinger’s cat. Both are dead and alive at the same time. However, there is one difference: what we find difficult to believe in the case of the cat, we hardly stop to think about in the case of email. Mathias Röckel explores the past, present and future of email.

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Feature "Brands"

How Brand Trust is Generated in the Email Inbox

Enhance brand trust through effective, respectful email communication: With insights from the CSA Summit, Sebastian Kluth shares expert tips for turning every email into an opportunity for meaningful engagement and trust-building with your audience.

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Feature "Email Marketing"

How Not to Get Your Fingers Burned When Sending Commercial Emails

The legal team of the CSA Complaints Office looks at the importance of consent, documentation, and opting in and out for senders of commercial emails.

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Feature "Email Best Practices"

Email Best Practices for Building Reputation & Revenues

For many marketers, deliverability is either ‘something my email service provider takes care of’ or just a cost center. But in reality deliverability is revenue. Mathias Ullrich from Optivo explains why that is, and offers advice on email best practices.

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Feature "Email Marketing"

Digital Responsibility in Email Marketing Pays Off

Julia Janssen-Holldiek, Director of eco’s Certified Senders Alliance, on the clear benefits of embracing digital responsibility for commercial emailing.

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Feature "Email Best Practices"

Email Blocklists for Real-Time Detection and Mitigation

Patrick Ben Koetter from eco Email & Anti-Abuse Competence Groups speaks to Lars Steffen from eco about blocklists, allowlists & the value of reputation.

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Feature "Email: Trust & Challenges"

Email Marketing Without Breaking the Law: Consent, Honesty and Transparency are Key

Massive fines are looming for email marketers that disrespect EU data protection law. Rosa Hafezi, Attorney at eco’s Certified Senders Alliance, explains how senders of email marketing can avoid the traps and keep their bank balance and reputation in good order.

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Feature "Email Marketing"

A New Way of Thinking – Email Sender Certification 2.0

Sebastian Kluth from the CSA outlines the evolution of attitudes in email marketing, and the changing deal between email marketeers and mailbox providers.

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Feature "Email Marketing"

doteditorial August 2017

“The Future of Email”, the August 2017 issue of dotmagazine, explores where this essential medium is heading and what its potential is, focusing on email marketing and how to make sure that relevant marketing messages truly reach target customers, and how to beat the email bad guys.

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Feature "Email Marketing"

Email as a Marketing Tool

How can commercial senders of email get the most out of email as a marketing tool? Maike Marx reports from the CSA Digital Email Summit 2021.

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