Feature "Online Marketing"
Storytelling in Advertising: How the Software Industry Entertains
Traditionally, the B2B industry has attempted to attract custom through advertising which relies on factual information and reasoned decision-making. Analysts argue, however, that advertising will only survive if it becomes entertaining. Through introducing storytelling into its advertising, the software industry is breaking new ground in the B2B sector, thus proving that B2B communication is not condemned to just providing coldly informative ads.
Feature "Online Gaming"
How Daily Manager Games are Changing Sports Consumption
Daily Manager Games (aka ‘Daily Fantasy Sports’) have taken the U.S. by storm, making sports better for consumers and creating opportunities for media companies and professional leagues and teams to maximize the experience for sports fans around the globe. Now they’re taking over the world!
doteditorial November 2017
This month, dotmagazine explores the innovations of digital entertainment & AI, looking at how our free time is changing, the impact on global networks, and how business processes are being transformed.