Feature "Cybersecurity"
Prospects for a Future in Digital Communication – What About Security?
Hannah Kreyenberg from Hornet Security on the importance of email security for the success of digitalization and the protection of company assets.
Feature "Email"
The Future of Email is Dynamic
Interact with your email without leaving your inbox – Jon Harmer, Product Lead for AMP for Email at Google gives examples of applications for the protocol that enables real-time updates and interactivity in dynamic emails.
Feature "Email"
Interactive Email
Mark Robbins from Salesforce explains how interactivity is breathing new life into email, and its impact on conversions, spend, & customer relationships.
Feature "Email"
The Challenges of Fighting Phishing
Terry Zink, Program Manager at Microsoft, talked to eco’s Rosa Hafezi during the 2017 CSA Summit about getting phishers off your network and keeping them off.
Feature "Digital Communication"
Introducing COI: An Open Chat System Based on Email
Vittorio Bertola & Robert Virkus from Open-Xchange, on an open-source, interoperable messaging system freely accessible to nearly 4 bn email users worldwide.
Feature "Email Marketing"
The Power of Email for Brands
Email is far from dead: It is an essential tool for brands and has evolved into a strong link in the customer journey, according to Christian Hanke from Edenspiekermann.
Feature "Data Protection & Privacy"
Email Tracking and EU Privacy Laws
Stephan Zimprich from Fieldfisher offers ESPs, advertisers, publishers & technology vendors an overview of the challenges concerning email tracking and email advertising in Europe.
Feature "Email"
Delivery and Deliverability: The Silver Bullet to Email Marketing Success?
Alice Cornell from Change.org and Tamara Bond from dotdigital debunk the biggest myths in the email marketing industry and offer tips on consistently reaching the inbox.
Feature "Email"
The Future Email Experience
Email has been around a long time now, but it’s still got a lot of life left in it. Marcel Becker from Oath explains how email will evolve in the future.
Feature "Email"
How to Find the Right Email Service Provider
Sending quality marketing emails is about more than just a pretty design – and finding the right service provider is an important step, says Sebastian Kluth from the CSA.
Feature "Email"
The Email Revolution Transforming Customer Experience
Email has become a vital e-commerce tool, and new initiatives are set to improve security, user experience, and ROI, say Marcel Becker from Verizon Media Group and Seth Blank from Valimail.
Feature "Email"
Branding Success: A Logo Delights Marketers, Techies, and Email Recipients Alike
BIMI helps brands to communicate better and emails to be more secure, Sebastian Kluth from the CSA explains.
Feature "Email"
Email – Heavily Used, Yet Highly Dangerous
Umut Alemdar, Hornetsecurity, outlines how companies can increase security in their Microsoft 365 environments.
Feature "Email"
The Future of Email – Email Just For You
Julia Janssen-Holldiek, Director of the CSA, on the exciting future of individualized email, and why marketers should find email standards sexy.
Feature "Email Marketing"
How Not to Get Your Fingers Burned When Sending Commercial Emails
The legal team of the CSA Complaints Office looks at the importance of consent, documentation, and opting in and out for senders of commercial emails.
Industry Insights "Email Marketing"
How to Find the Right Email Service Provider
Feature "Blockchain"
How Blockchain Can Help Make Email Better
Patrick Ben Koetter from the eco Association explores blockchain solutions for email and the need to bring the whole email ecosystem to the table.
Industry Insights "Blockchain"
The Need for Naming Conventions on the Blockchain
When Does a Company Blockchain Project Make Sense?
Feature "Email Marketing"
A New Way of Thinking – Email Sender Certification 2.0
Sebastian Kluth from the CSA outlines the evolution of attitudes in email marketing, and the changing deal between email marketeers and mailbox providers.
Feature "Email Marketing"
Email as a Marketing Tool
How can commercial senders of email get the most out of email as a marketing tool? Maike Marx reports from the CSA Digital Email Summit 2021.
