Making the Internet a Safer Place to Be - doteditorial
Trust in digital has become business-critical, Lars Steffen, Director of eco International, says - because bad user experience does not induce customers to buy.
Trust in digital has become business-critical, Lars Steffen, Director of eco International, says - because bad user experience does not induce customers to buy.
A good reputation, relevant content, and consistent list hygiene are the basis of email marketing success, advises Julia Janssen-Holldiek, Director of the CSA.
Alexandra Koch-Skiba, Head of the eco Complaints Office, explains the value of active self-regulation for effectively combatting illegal content online.
Klaus Landefeld, eco Vice-Chair, looks at ways to enable access to digital evidence internationally, without dismantling security and trust on the Internet.