The Evolution of Interconnection into Business Strategy
With the digital transformation of countless ecosystems, the strategic role of interconnection is becoming a clear competitive advantage for companies from all sectors. This, in turn, drives the evolution of services and communication for infrastructure providers. Stephan Rohloff, CMO at DE-CIX, talks to dotmagazine about the changing interconnection landscape, and customer communication.
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Stephan Rohloff
CMO
DE-CIX Management GmbH
Listen to the 10-minute interview above, read the transcript, download the audio for later, or jump to the individual questions here:
- Stephan, as the new Chief Marketing Officer at DE-CIX, tell me, how is the marketing of interconnection services evolving in the digital world?
- How are the needs of your customers changing, and how do you define those needs?
- One key marketing measure for DE-CIX has always been the DE-CIX Summit. How is it evolving this year?
- So Stephan, on the road to the interconnected future, where is the journey headed for DE-CIX in 2018 and beyond?
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